NATIONAL STUDENT

ADVERTISING COMPETITION

​

Every year, the National Student Advertising Competition hosts a brand with a problem to solve, and students from hundreds of schools nationwide operate a faux agency. Marketing tactics needed to be designed and implemented based on the clients' needs for their new adtech tool.

​

In this project, I led the tactics subgroup. As leader of this team, I oversaw the development of all measures taken to grow brand awareness and engagement. I wrote all copy related to these tactics and designed all social media posts.

I also assisted in the creative strategy, the research, and the opening and closing statements.

​