This was a client project in Professor Randy Howe's Multimedia Project Design class. I started out as the designer but ended up doing a fair amount of writing, as well. This project required budgeting out 20,000 "imaginary" dollars for a rebranding of the Appleseed County Fair in Templeton, MA. This rebranding needed to also include an executive summary which I wrote, a competitive analysis which I helped with, and personas which I wrote.

While the dollars were imaginary, the implications were very real; our client, the North Central Massachusetts Chamber of Commerce ended up looking into our idea of a Spotify commercial (in which I wrote the script), and perhaps may be using it for their 2020 campaign based on our numbers.